Brand Strategy
Organization identity
Challenge Build a typographic visual identity for an organization including a semiotic analysis, brand archetype and rhetorical modes of appeal to convey meaning, craft, and rational.
Solution Art Bazaar, the creative agency for NFT production and management.
Impact Deepen understanding of brand strategy and semiotics.
Time 6 weeks
Team individual project
Tools Illustrator, InDesign
Role brand strategist, creative director, designer, research
The leading creative agency for NFT production and management.
A brand guide sets out the rules and standards that govern how a brand should be represented. We’re not about the establishment, but we do have some rules around our look and feel to ensure our identity doesn’t become squaresville. We’re here to build a community of peace, love, and respect for all. That’s our way of stickin’ it to the man.
We’re change agents for artists − the ones who like to get dirty, whose greatest tools are their hands, and have a gas making things. We bridge the gap between creativity and technology. For those of you who like to work and play, our office is an environment where you can do both! We built a space for our clients and colleagues so they’re inspired and feel at home.
This joint is all about the cat − we put our artists first. We’re here for you whether you’re a mod, punk, flower child, or easy rider, diversity is in our DNA − that’s our choice.
Imagery
Applications
